Feb/100
How Does Skywriting Work?
SURRENDER DOROTHY OR DIE. This was the message written in the sky by the wicked witch in the 1939 movie The Wizard of Oz. Ever since then airplane skywriting has fascinated young and old alike. (Actually the witch’s message was done with special effects in a 6 foot by 6 foot glass tank.) But skywriting goes back to 1922 where it was first done in England. That same year advertisers cashed in on the idea and skywriting became famous by Pepsi-Cola who used it from 1931 to 1953.
Are the letters really formed by smoke? Yes, skywriting smoke is made by inserting paraffin oil into the exhaust of the plane. The oil vaporizes in the heat making an environmentally friendly white smoke that lingers in the air. Of course, the pilot only injects the oil into the exhaust when he is in a position to form part of a letter.
How tall are the letters? A mile tall. How long is the message? Up to fifteen miles long. How long do the letters stay visible before drifting away? They last up to twenty minutes. What determines if the skywriting will be a success? First, the skill of the pilot. He must be really good at maneuvering the plane and knowing exactly where he is in terms of the message. Second, the size of the plane engine. It must be large enough to make the letters quickly, but it also must be hot enough to vaporize sufficient paraffin oil to make the smoke. That means the paraffin must reach 1500 degrees and to do this, some recommend 450 horsepower engines that are six times hotter than small planes.
Of course a major factor is the weather. The wind cannot be more than three to five miles per hour and the sky must be nearly clear to see the white letters against the blue sky. The letters are therefore formed when and where these conditions are met, somewhere between 7000 and 17000 feet. At these heights, the message can be seen for thirty miles on either side. The cooler the air temperature the better, but it cannot exceed 95 degrees. Usually September or October are the best months for ideal weather conditions.
Messages are usually four to six letters long and each one takes one or two minutes to form. A shorter message is more likely to be visible at once. When a message is longer than this, then the first part may be gone by the time the last part is formed. One remedy for this is to get multiple planes involved. When two or three pilots coordinate their maneuvers, they can produce the message visible in its entirety for a few minutes before it drifts away.
How large is the message? It is usually four to six letters and it takes one to two minutes to form each letter. A shorter message is more likely to be visible at once. Why not make it longer? When a message is longer than this, it will take too long to form so that it is seen all at once. One remedy is to hire multiple pilots. The two or three pilots coordinate their maneuvers so that, as they work together, they will produce the message visible for the minutes before it drifts away.
The uniqueness of this method of advertising demands to be read and attention is riveted as the message forms. Who would benefit from skywriting services? In the past it has been used to advertise motion pictures, soft drinks, websites, products, political candidates, and the like. One company claims they write fifty marriage proposals in the sky each year.
What does all this cost? The cost depends on the company, and on the availability. For example, if you must fly in a skilled pilot from some distance, that will add significant cost to the adventure. But for local skywriting, count on starting around 00 and look for a discount if you get more than one message or the same message multiple times. Contact a company experienced in aerial advertising for more information.
Jan/100
Health Spa Branding with Custom CDs
One of the most valuable resources when promoting your health spa in a market setting is your trade mark, wherein you need to have a certain appeal and feature in order to set you apart from your business rivals. Other spa institutions may find it difficult to uphold their spa and they don’t know on how to enhance their marketing plan for a better publicity. The most tried and true technique of exposure is through advertising which also has many components like TV and radio commercials, direct mail, online advertisement like email drives, etc.
However there are other ways of promoting your spa and developing your trade mark and the ways are limited only by the limits of your thoughts. Giving out discount vouchers to your clients for their customer referral is also being done by some business spa proprietors, since it also aids the promotion of your spa. {Freebies that come with the purchase of package deal of services are another.} Another way is to offer some freebies for their purchase of package deals that you propose on your spa.
Promotion via word of mouth is also an indispensable marketing instrument, so a spa business proprietor should always guarantee that each and every client that comes in to their health spa should be satisfied of the service that your health spa has rendered unto them. People who go to a spa are usually looking for relief from the accumulated stress that they take in while they are on job or just going through the tensions of daily life. It is a sure thing that almost all of spa clients are trying to look for comfort and relaxation, that only a spa could able to render.
They will right away notice how your personnel takes care them and the atmosphere in your establishment. And this would denote that a key part of your client’s first inkling of your health spa depends greatly on the aptness of the atmosphere that you have created. It is good to know that this environment is manageable, in such a way that it is you who decide on what type of environment do you want to set up on your health spa by controlling its various components like dim illumination, muted and cool colors, refreshing temperature levels, and soft, relaxing sounds and music.
The health spa musics that are playing is the part where you can mess up if you don’t have the proper and appropriate CDs to play. Commissioning a custom CD set from a expert company that specializes in providing melody and natural health spa sound to spa operators is the best way to go. A spa music commissioned from a reputable sound group will bear your own private label and increase the brand awareness of your spa.
It is regarded as the best choice to have your spa music arranged by an expert group to uniform high quality. Your CD label will have a great impact on the brand and type of services that you are rendering. {The content is recorded with professional care and is of selected exactly for your needs.} You can customize this CD according to exactly what you want. You can change the name melodies to suit your purposes without copyright problems because this private label CD compilation is registered in your name and you have full control over it.
Due to the high superb of the custom CDs, it can also serve as your own symbol representing your spa every time that it is played. Your clients will value your custom CDs, so it will also become your patrons.
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